NEW DEAL 01 / INTAKE
NORTH. A new identity.
North_brand_brief.pdfBrief uploaded · ready for review
StrategyIdentityGuidelines
4 weeksProject fee $20,000
FOR INDEPENDENT CREATIVE STUDIOS
Know what a
project takes.
Before you
take it on.
Turn a brief into a plan, a team
and a clear view of the economics.
Demo interface · example data
Built and used inside Bickerstaff.Scroll to explore
THE PRODUCT
A brief.
A plan. A decision.
See the assumptions before you commit.
BickerOSNORTH / BRAND IDENTITYExample project
01 / THE REQUESTA new café.
A new café.
A new identity.
Strategy, identity and guidelines.
Four weeks. A $20,000 fee.
CLIENT BRIEF
“We’re opening our second café.
We need a brand that works
across both locations.”
ONE QUESTION TO RESOLVE
Is packaging part of the scope?
02 / THE PLANThe work.
The work.
The people.
The cost.
A prepared plan using
example roles and rates.
Strategy$3,000
Design$6,000
Creative direction$2,000
Project management$1,000
Direct cost$12,000
03 / THE DECISIONThe scope changes.
The scope changes.
See what follows.
Add packaging to the brief.
What happens to the margin?
Fee$20,000
Direct cost$12,000
40%
Contribution margin
Prepared example. Live calculations.
THE IDEA BEHIND BICKEROS
An agency’s judgement.
Built into the workflow.
The method, rates and approval rules behind the work.
Available to the team, beyond the founder.
AI proposes.Rules calculate.Your team decides.
WHERE IT BEGAN
Built inside Bickerstaff.
Used on our own projects.
Today, the system reflects one agency.
Making it work for other studios is the next test.
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- Best independent & boutique agency honours at international creative festivals.
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- Selected for Forbes Ukraine’s list of promising businesses.
- #14in Europe
- Among the most effective independent agencies.Effie Index 2024
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